50 Things every graphic student should know

50 Things every graphic student should know から抜粋

http://www.jamiewieck.com/visual-essays/the-50-things-every-graphic-design-student-should-know/ 

graphic student じゃないけど、勉強になったのでメモ。

・自分の仕事にも超大事そう

・今できてない

ことを中心に抜粋しましたよ。

・Have a positive self-image.

Your self-perception is your most important asset. See yourself as the person you want to be and others will see this too.

謙虚さとの兼ね合いがね。。しかし自分に足りないのはまさにこういうところだと思ったり。

・Curate your work

Never stop editing your portfolio. Three strong pieces are better than ten weak ones – nobody looks for quantity, just quality

「強みを活かす」！

・ Listen to your instincts.

If your work doesn’t excite you, then it won’t excite anyone else. It’s hard to fake passion for mediocre work – scrap it

・ Make your work easy to see.

People are lazy. If you want them to look at your work, make it easy. Most of the time employers simply want to see a JPG or PDF

ひとの時間をいただくので、相手にやさしい見せ方をするというのは仕事を始めてから学んだこと。そしてまだまだできてない。

・ Time is precious – get to the point.

Avoid profuse humour or gimmicks when contacting studios for work, they’ve seen it all before. Get to the point, they’ll be thankful.

・ Ask questions.

Assume nothing. Ask questions, even if you think you know the answers. You’ll be surprised at how little you know.

・Seek criticism, not praise.

You learn nothing by being told how great you are. Even if you think your work’s perfect – seek criticism, you can always ignore it.

praiseを得ることも大事だけど。

・ Make friends, not enemies.

The creative industry is a small world: it’s a network where everyone knows everyone else. Remember this before pissing someone off.

マーケの世界もsmall world だと思う。。

・ News travels fast.

A good intern will find their reputation precedes them. Jobs are nearly always offered on this word-of-mouth evidence.

・ Network.

There’s some truth in ‘it’s not what you know, it’s who you know’. Talk to people, send emails; at the very least sign up to Twitter. 

・ Dress smart – look business like.

Take your work seriously? Then take your appearance seriously. Clients are more likely to deal with people who look like they care. 

・Negotiate.

If you really have to work for nothing, negotiate. Clients and studios have access to many resources that can be viewed as ‘payment’.

交渉術！

・ There’s no such thing as a bad job.

Always push yourself to do your best. Logically, there’s no way you can be dissatisfied with ‘having done your best’. 

・ There’s no such thing as a bad client.

The onus is on you to make the client relationship work, not the other way around. If it’s not working out, ‘fire’ them as a favour.

・ Embrace limitations.

Limitations are invaluable for creating successful work: they give you something to push against. From this tension comes brilliance. 

・ The environment is not a limitation.

The environmental impact of your work isn’t a fashionable consideration – as a creative, it’s your most important consideration. 

・ Boring problems lead to boring solutions.

Always interrogate your brief: re-define the question. No two briefs should be the same; a unique problem leads to a unique solution.

 正しい問いを投げること。周りの尊敬するひとたちが意識的にしてると思う。

・ New ideas are always ‘stupid’.

New ideas are conceived with no context and no measures of success – this falsely makes them feel silly, awkward or even impossible.

・Justify your decisions.

Clients fear arbitrary decisions – they want problem solving. Have a reason for everything, even if this is ‘post-rationalised’. 

  

・ If you’re going to fail, fail well.

Being ambitious means you have to take on things you think you can’t do. Failures are unfortunate, but they are sometimes necessary. 

・ Be an auteur.

Regardless of who you’re working with, speak up if something’s not right. Take it upon yourself to be the barometer of quality.

ひとの選択ミスとかをひとごととして片付けがち。「自分ごと」の範囲を広げる。

・ Take responsibility for failure.

If a job’s going wrong take responsibility. It feels counter-intuitive, but responsibility means you can do something about it

私の場合、failure というか goal 

・ Get out of the studio.

Good design is crafted from understanding the relationships between things. These connections can’t be found when locked in a studio

・ Share your ideas.

You’ve nothing to gain from holding on to your ideas; they may feel precious, but the more you share, the more new ideas you’ll have. 

・ Don’t take yourself too seriously.

Take your work seriously, take the business of your craft seriously, but don’t take yourself seriously. People who do are laughed at.